Industrial brushes, integrated competitive advantages of brushes

Dec 12, 2024

At present, the competition in the industrial brush and brush industry is becoming increasingly fierce. From the perspective of the law of competition, the winners are those companies that attach importance to quality and are good at finding their living space.

Industrial brushes are a small industry, and users do not know much about industrial brushes. They only pay enough attention to them when it affects their work efficiency and product quality. Therefore, it is very important for sellers to integrate their competitive advantages and find the right strategy to enter the market.

First, we must analyze the target customers and be familiar with the customer's working conditions, such as dry/wet grinding, speed, pressure, temperature, suitable brush wire length, grinding surface conditions, processing points, original industrial brush sources, main reasons for scrapping, etc. These are very important and must be detailed enough to win the trust and orders of customers.

How to integrate your competitive advantages? Is it better to enter the market at a low price, or at a suitable price + stable quality, or at a higher price + high quality? This still requires a comprehensive analysis of the customer's industry, process requirements, working conditions, etc., and then integrate your competitive advantages, find the right strategy to enter the market, and recommend suitable products to customers.

The rules that can be used as a reference are: the low-price entry plan is suitable for popular and general products; the appropriate price + stable quality plan is a competitive plan because it is cost-effective and can meet the needs of most users; the high-price + high-quality plan is suitable for high-speed operation, high-output, and high-value-added industries because it is used as an important component.

Quality is the vitality of an enterprise. A good product must be composed of good raw materials. Isn’t the bristle, like the "blade of a knife", the top priority? Isn’t it the soul of the brush?

The interesting situation is that most brush manufacturers have little knowledge of the quality of abrasive filaments, and even have some superficial misunderstandings; some do not recognize the manufacturer and buy it casually; or do not pay attention to quality, buy whichever is cheaper; or simply do not want to understand and decide based on recommendations from others. This is a manifestation of believing that others are better than themselves.

First of all, brush manufacturers must learn to identify the advantages and disadvantages of raw materials. The growth of an enterprise must be strong enough to stabilize quality, develop business, and withstand the long-term test of the market. It is recommended that brush manufacturers observe more, learn more, analyze more, communicate more, and summarize more. With regular use, they will definitely become a leader even if they start from a low point!

Secondly, identifying the brand (manufacturer) to purchase raw materials is the key to stable quality. A cooperative and honest raw material supplier will solve problems, provide technical assistance, and help its users win the market.

In short, brush and brush customers refer to these rules and believe that they will have a small advantage in the brush and brush industry and will be in a stable market.